Author: <span>Florian Hingst</span>

Integrated Trade Marketing

Classical trade marketing as a sub-discipline of vertical marketing focuses on the marketing process between the manufacturer, distributor and retailer. The objective is to maximize the position of the manufacturer within the retailer’s product offering and optimally to become a preferred supplier. Integrated trade marketing enables us to further fine tune a strategy for a specific product.


Brick by brick, building a bridge into a new market – that’s what we do. A globally active venture often needs partners with international experience combined with deep-seated knowledge of often very specialized domestic market idiosyncrasies and trade structures.